Case Study – Ashley McBryde
$1,220 Profit.
Zero Risk.
No upfront costs. No paid marketing. No financial risk. Just a premium experience her superfans were already willing to pay for.
Revenue Generated
Upfront Cost
VIP Fans
The show was already booked. They just added extra venue perks.
Ashley McBryde was playing The Bourbon Theatre in Lincoln, Nebraska. The venue decided to offer a 4-person VIP Funl to guests attending the show.
The 4 winners would get:
– Skip the line: be among the first fans allowed into the venue
– Premium Viewing: in front of crowd barrier, front of house, or side stage balcony
– Pizza from the pizza shop next door
– 2 drinks from the venue bar
We had another Funl with Kip Moore where 4 guests got the perks above and also got to take a shot with Kip before the show … bringing in another $800 in revenue.