Case STudy – Duncan Phillips
$55,000 Profit.
Zero Risk.
No upfront costs. No paid marketing. No financial risk. Just a premium experience his superfans were already willing to pay for.
Revenue Generated
Upfront Cost
VIP Fans
What started as 10 spots expanded after demand showed up.
Ten fans bid on a 2-day experience at a beach house in Seacrest Beach, Florida. Duncan brought in a private chef for meals, and a full band to play some of the biggest songs he’s drummed on.
The day was full of Q&A, songs & stories, listening to unreleased demos, touring the nearby beach and sharing meals together.
One night we setup a campfire on the beach with more songs & stories.
The bidding for the 2-day experience went so well that a 1-day version of the experience was offered to those who missed out on the Top Ten. Fourteen more fans jumped in for the 1-day experience.