Case STudy – Karen Waldrup
$7,200 Profit.
Zero Risk.
No upfront costs. No paid marketing. No financial risk. Just a premium experience her superfans were already willing to pay for.
Revenue Generated
Upfront Cost
VIP Fans
A private fan experience covered the cost of the showcase.
Karen had a Nashville showcase on a Saturday. Most showcases do not pay artists. She was looking at costs to bring her and her band to Nashville to play for the showcase. This is where Funl stepped in.
We worked with her to setup a Funl the day before her showcase. The Funl would consist of a private acoustic show with her and her guitar, dinner, and honky-tonkin’ on Broadway for a couple hours. Honky-tonkin’ on Broadway is bouncing from bar to bar on Broadway Street in Nashville checking out all the bands that are playing.
Twelve fans brought in $7,200 of revenue for her Funl which more than covered the cost for the showcase.
Karen Waldrup
Honky Tonkin’ on Broadway
12 Fans
Revenue: $7,200
Karen had a Nashville showcase on a Saturday. Most showcases do not pay artists. She was looking at costs to bring her and her band to Nashville to play for the showcase. This is where Funl stepped in.
We worked with her to setup a Funl the day before her showcase. The Funl would consist of a private acoustic show with her and her guitar, dinner, and honky-tonkin’ on Broadway for a couple hours. Honky-tonkin’ on Broadway is bouncing from bar to bar on Broadway Street in Nashville checking out all the bands that are playing.
Twelve fans brought in $7,200 of revenue for her Funl which more than covered the cost for the showcase.