Case STudy – Peter Furler
$43,500 Profit.
Zero Risk.
No upfront costs. No paid marketing. No financial risk. Just a premium experience his superfans were already willing to pay for.
Revenue Generated
Upfront Cost
VIP Fans
The ultimate Nashville getaway for the superfan.
Ten fans bid on a 2-day experience at an Airbnb overlooking downtown Nashville. Peter brought in a private chef for meals, and a full band to play some of his biggest hits.
The day was full of Q&A, songs & stories, listening to unreleased demos, touring a local studio where fans got to sing with Peter in the vocal booth and sharing meals together.
The bidding for the 2-day experience went so well that a 1-day version of the experience was offered. Ten more fans jumped in for the 1-day experience.