Case STudy – Almost Farewell Tour
$20,520 Profit.
Zero Risk.
No upfront costs. No paid marketing. No financial risk. Just a premium experience their superfans were already willing to pay for.
Revenue Generated
Upfront Cost
VIP Fans
The tour was already booked. The rehearsal was already happening. They just opened the room.
Russ Taff & Steve Taylor teamed up for an Almost Farewell Tour. Looking to offer a unique VIP experience for their fans, they dreamed up a Rehearsal Day Funl the day before their first show of the tour in Nashville.
10 lucky fans will experience a rehearsal from the band, a relaxed hang with the band as they see the tour setlist take shape, exclusive signed merch, free tickets to the first show of the tour, and dinner at Steve Taylor’s house with a post-dinner hang.